At The Set Collection, we believe that a better world will rely on a global culture based upon collaboration. As such we have partnered with Positive luxury, a community of luxury brands who are conscious of the planet and its future. The interactive Butterfly Mark that Positive Luxury carries, provides transparency, highlighting to consumers which brands they can trust based on what they are doing to better our world. Positive Luxury enable brands to credibly share their sustainability credentials, giving our guests hard-to-find information and insights which in turn we hope positively influences the brand perception of The Set Collection.
You will find the butterfly mark across our properties in London, Amsterdam and Paris. It is only awarded to purpose-driven brands that demonstrate their positive social and environmental impact, helping consumers shop with confidence. The Butterfly Mark is fully interactive. Just click or tap on the butterfly mark across our applicable member websites to discover their Positive Actions, offering insight into our efforts and achievements as verified by Positive Luxury.