About Us
The Set is a carefully curated luxury hotel group, comprising of some of the world’s best, likeminded, independent hotels.
The Set is a value-led business, with five core principles that guide us. We value the details and focus on the pursuit of knowledge and expertise. Taking that extra moment with our guests that makes the difference. We believe in preserving and celebrating the soul and individuality of each member property – after all, it is our hotels that remain attuned to our guests’ personal rhythms, needs and peace of mind. We follow a team approach with joint ownership of the guests’ experience.
OUR MISSION
Our member hotels create a unique form of escapism, as though stepping into a film, cultivating memories that will play over and over, stirred by a scent or sound, long after returning home.
In February 2021, The Set Hotels transformed into The Set Collection to provide distribution and revenue services, along with sales & marketing services, to hotels that share our sensibilities and vision for hospitality. The Set Collection continues to add like-minded independent hotels to join its founding members. One such addition in 2021 was the Mamilla Hotel. Situated just outside of Jerusalem’s Old City, the Mamilla brings together the ancient history of the city and the splendor of the modern age. A masterclass in collaborative design, the hotel was the subject of immense creative willpower courtesy of leading architects and designers Moshe Safdie and Piero Lissoni, the latter of whom also collaborated on the Conservatorium. The Mamilla marked the first property in the Middle East to join the collection.
In early 2022, The Set Collection announced that The House Collective would join the founding members, officially adding Asia Pacific to the roster of hotels and destinations. The House Collective comprises of three destinations – The Upper House in Hong Kong, The Temple House in Chengdu and The Middle House in Shanghai. Each house is truly sophisticated, a singular centre of design that reflects their respective cities, balancing art and hospitality in one as a location for seasoned travellers across China and Hong Kong.
Spring 2023 saw The Set announce Hotel Esencia as both the first destination in the Americas and the first resort property to join the collection, marking an expansion to the collection’s core destination list, further defining the group’s signature offering that luxury travellers have come to appreciate. Six months later, The Set Collection’s growth expanded even further, with an announcement covering 8 new destinations, including another first – luxury residences. Situated in Gstaad, Courchevel, Megeve, Crans-Montana, Geneva and corfu, these private residences by the Ultima Collection were joined by Le Grand Jardin in Cannes and The David Citadel in Jerusalem in doubling the group’s portfolio to 17 properties. The end of 2023 saw further expansion into the Asian market with the group’s first Southeast Asian destination, The Siam in Bangkok. Crowned as one of the World’s 50 Best Hotels (alongside Esencia and The Upper House), The Siam is a paragon of perfection in a truly modern luxury destination, with flawless black and white design and lush greenery.
Spring 2024 saw The Set announce an additional destination – Deos Mykonos. Situated a short distance away from Mykonos town, with sweeping views of Cycladic buildings and the water below, Deos became the group’s second hotel among the Greek islands. A seasonal property, Deos’ signature Greek hospitality and contemporary design makes it a new jewel to discover during the summer months.
In December 2024, The Set welcomes Nay Palad Hideaway, located on the island of Siargao in the Philippines. The hotel becomes the first member hotel to offer the ‘leave your wallet at home‘ concept to The Set guests.
