Our Leadership Team
Robin StangroomChief Commercial Officer
With over 18 years of experience, including 7 years at The Set Hotels, Robin has worked across various areas of the operational and commercial hotel functions, predominantly spearheading the ever-shifting fields of Revenue Management, Distribution and Reservations. With a remit that has spanned across a variety of international independent hotels and brands such as Jumeirah, Intercontinental Hotels, Q Hotels and Le Meridien, Robin now oversees all commercial activities and strategies for The Set Collection as it enters its exciting new phase of growth.
Ruurd HooijerVP Sales
With more than 17 years of experience in sales & marketing for global hospitality brands including Hilton Hotels & Resorts and The Leading Hotels of the World – both in London and New York – Ruurd has been involved with The Set Hotels for over five years in total, overseeing global sales including its brand partnerships with American Express FH&R and Virtuoso. An expert in contemporary travel and hospitality, Ruurd continues to lead The Set Collection’s growth, connecting founding members and member hotels with clients and partnerships that address their needs.
Laura CammaranoSenior Director of Global Sales
Since her time studying hotel management, Laura accumulated over 18 years of experience within the hospitality industry. Beginning in London, Laura spent time in Vienna working for Luxury Collection (formerly Starwood) hotels, including Hotel Imperial, Hotel Bristol, and Le Meridien Vienna, before returning to London to spearhead the Maybourne Hotel Group’s strategies as Head of Europe for Claridge’s, The Connaught, and The Berkeley. After spending 6 years as Director of Sales at Hotel Café Royal, Laura’s experience within The Set Collection lead her to become the Director of Global Sales for the group, where she now leads the global sales strategies with her multifaceted team of industry sales specialists.
Kasia RudnikDirector of Digital, CRM and Loyalty
With over 18 years’ worth of hospitality experience, Kasia has built robust digital strategies for multiple global brands including Hyatt, IHG, The Langham Hotels & Resorts, and Marriott International. A history of working across large portfolio groups has propelled Kasia to developing digital strategies that transcend geographical locations, whilst simultaneously addressing the local needs of countless properties around the globe. Kasia joined The Set Collection in 2021, overseeing the group’s digital activities and strategies, and guiding member hotels on their own strategies as well. Kasia was also responsible for shepherding in the group’s first loyalty programme, The Set DISCOVERY, in partnership with GHA.
Eliot SandifordDirector of PR and Partnerships
Eliot has been with the Group for 6 years, having previously spent time in Asia leading the PR team for a group of family-owned properties across Bali, Jakarta, Hong Kong and Singapore. Prior to this, he worked in Hong Kong for The Lane Crawford Joyce Group, and ran the lifestyle division of leading UK-based PR company, Bacchus PR. Eliot brings years of luxury experience to his role as Director of PR and Partnerships, overseeing the Group’s international PR agencies and property-based communications teams, as well as spearheading the partnership strategy for the hotels.
Nina Hamersma - van het SpijkerDirector of Marketing
After studying at Hotelschool The Hague in Hospitality Administration and Management, as well as concluding the Marketing Course at Cornell University, Nina began her journey at The Set 10 years ago, first as an intern at the Conservatorium hotel, eventually growing with the hotel and progressing through to Head of Marketing & Communications. Following the evolution of The Set, Nina’s expertise of the brand and as a marketer grew to broader opportunities, integrating into the business as Director of Marketing. Today, Nina oversees all core marketing programmes within the business, as well as liaising between all member hotels to ensure their marketing opportunities are achieved and excelled.
Andreas BergfeldDirector of Global Sales
Andreas started his journey with The Set Collection 7 years ago and holds over 15 years of experience in the hospitality industry, mostly in commercial functions. He holds a Bachelor of International Tourism and Hospitality Management degree from César Ritz Colleges hotel school in Switzerland, as well as an MBA from Durham University. Having grown up in Germany, he gained international work experience in Zurich, Frankfurt and Singapore, before calling London his home since 2011, working for Swissôtel (now Accor), Meliá Hotels International and Corinthia Hotels in senior sales functions. In his role as Director of Global Sales, Andreas takes the lead on the global sales strategy and member hotel relationships, in addition to providing leadership and support to the global sales team.
Ines CaroDirector of Distribution
After studying International Tourism and Management with a focus on Revenue Management, Ines has spent over 11 years in the hospitality industry. Having worked with international brands, including Intercontinental Hotels Group and Millennium Hotels & Resorts, Ines has been with The Set for just over 5 years. Specialising in distribution, Ines’ expertise is focused on optimising the needs and strategies of The Set’s distribution channels, as well as integrating and onboarding all member properties and maintaining their requirements as they embark on their journey with The Set.
Marie KellyDirector of Reservations
With a career spanning over 25 years, Marie’s passion for Guest Experience and Reservation conversion has guided her strong background. With robust experience in Five Star Luxury as well as hotel openings, Marie contributed to the opening of The COMO Halkin Hotel and the Grosvenor House Suites (formerly Jumeriah). With one of the largest teams within The Set Collection under her remit, Marie has a proven track record of empowering her team to convert and close on all enquiries, increasing her team to 19 colleagues in the last year to meet the exceptional demand and quality required. In 2019, Marie was named Director of Reservations for The Set Collection, leading the local teams in London, Paris, and Amsterdam, as well as the newly established central Reservations office for member hotels.
Ton van GeffenLoyalty and Guest Recognition Manager
With over twenty years of guest facing and systems experience in hospitality, Ton has worked with a wide variety of international brands in The Netherlands and the US. Having been with The Set for over 9 years, Ton’s career began at the Conservatorium hotel and progressed naturally from day one, eventually becoming Reservations Manager at The Set Collection. After a successful tenure of implementing new processes and innovations to the operating and reservations teams, Ton now oversees The Set Collection’s loyalty programme, The Set DISCOVERY, in partnership with GHA.
Colin DawidziukHead of Social Media & Content
A graduate of the London College of Fashion’s BA in Fashion Journalism, Colin has spent the last 9 years working with luxury brands on defining their editorial content and social media strategies. With internships at British Vogue and British Elle, Colin went on to work with international luxury houses in Milan and London, including Bottega Veneta, Bally, and Jimmy Choo, as well as working with brands ranging from Belstaff, Liberty London, and Wolford. Today, he oversees all social media and content for The Set Collection, in addition to expanding the brand’s network of influential profiles and connecting these individuals with other member hotels.