Become a Member Hotel

With over 18 years of experience, including 7 years at The Set Hotels, Robin has worked across various areas of the operational and commercial hotel functions, predominantly spearheading the ever-shifting fields of Revenue Management, Distribution and Reservations. With a remit that has spanned across a variety of international independent hotels and brands such as Jumeirah, Intercontinental Hotels, Q Hotels and Le Meridien, Robin now oversees all commercial activities and strategies for The Set Collection as it enters its exciting new phase of growth.

With more than 17 years of experience in sales & marketing for global hospitality brands including Hilton Hotels & Resorts and The Leading Hotels of the World – both in London and New York – Ruurd has been involved with The Set Hotels for over five years in total, overseeing global sales including its brand partnerships with American Express FH&R and Virtuoso. An expert in contemporary travel and hospitality, Ruurd continues to lead The Set Collection’s growth, connecting founding members and member hotels with clients and partnerships that address their needs.

Eliot has been with the Group for 6 years, having previously spent time in Asia leading the PR team for a group of family-owned properties across Bali, Jakarta, Hong Kong and Singapore. Prior to this, he worked in Hong Kong for The Lane Crawford Joyce Group, and ran the lifestyle division of leading UK-based PR company, Bacchus PR. Eliot brings years of luxury experience to his role as Director of PR and Partnerships, overseeing the Group’s international PR agencies and property-based communications teams, as well as spearheading the partnership strategy for the hotels.

With over 15 years’ worth of hospitality experience, Kasia has built robust digital strategies for multiple global brands including Hyatt, IHG, The Langham Hotels & Resorts, and Marriott International. A history of working across large portfolio groups has propelled Kasia to developing digital strategies that transcend geographical locations, whilst simultaneously addressing the local needs of countless properties around the globe. Kasia joined The Set Collection in 2021, overseeing the group’s digital activities and strategies, and guiding member hotels on their own strategies as well. Kasia was also responsible for shepherding in the group’s first loyalty programme, The Set DISCOVERY, in partnership with GHA.

Since her time studying hotel management, Laura accumulated over 18 years of experience within the hospitality industry. Beginning in London, Laura spent time in Vienna working for Luxury Collection (formerly Starwood) hotels, including Hotel Imperial, Hotel Bristol, and Le Meridien Vienna, before returning to London to spearhead the Maybourne Hotel Group’s strategies as Head of Europe for Claridge’s, The Connaught, and The Berkeley. After spending 6 years as Director of Sales at Hotel Café Royal, Laura’s experience within The Set Collection lead her to become the Director of Global Sales for the group, where she now leads the global sales strategies with her multifaceted team of industry sales specialists.

After studying International Tourism and Management with a focus on Revenue Management, Ines has spent over 11 years in the hospitality industry. Having worked with international brands, including Intercontinental Hotels Group and Millennium Hotels & Resorts, Ines has been with The Set for just over 5 years. Specialising in distribution, Ines’ expertise is focused on optimising the needs and strategies of The Set’s distribution channels, as well as integrating and onboarding all member properties and maintaining their requirements as they embark on their journey with The Set.

After studying at Hotelschool The Hague in Hospitality Administration and Management, as well as concluding the Marketing Course at Cornell University, Nina began her journey at The Set 10 years ago, first as an intern at the Conservatorium hotel, eventually growing with the hotel and progressing through to Head of Marketing & Communications. Following the evolution of The Set, Nina’s expertise of the brand and as a marketer grew to broader opportunities, integrating into the business as Director of Marketing. Today, Nina oversees all core marketing programmes within the business, as well as liaising between all member hotels to ensure their marketing opportunities are achieved and excelled.