In February 2021, The Set Hotels become The Set Collection, to provide distribution and revenue services along with sales & marketing services, to hotels that share our sensibilities and vision for hospitality. The Set Collection will continue to add like-minded independent hotels to join its founding members. Watch this space and leave your email address via the form at the bottom of this page to be the first to hear about new additions.
The Set Collection originated with our three founding members, the first of which opened in Amsterdam in 2011. Located in the heart of Amsterdam’s famous museum district, opposite the Rijksmuseum, Van Gogh Museum and Stedelijk Museum and next to the luxury shopping district of P.C. Hooftstraat, the Conservatorium was quickly heralded as Amsterdam’s leading luxury lifestyle palace. The Conservatorium is an architectural masterpiece that combines a landmark heritage building with a graceful, contemporary design, offering guests a selection of restaurants, a bar, lounge and the 1,000 square metres Akasha Holistic Wellbeing Facility. A destination hotel with a real sense of place, the Conservatorium is known at home and abroad as ‘Amsterdam’s Living Room’. Taiko Contemporary Asian Cuisine & Bar, by Executive Chef Schilo van Coevorden, first opened its doors at the Conservatorium hotel in 2015. Taiko expanded internationally in 2020 by opening its second restaurant Taiko Dubai, to critical acclaim.
The second founding member, joining in 2012, was Hotel Cafe Royal on London's world famous, Regent Street. A London legend originally opened and established in 1865, Café Royal was London’s finest dining room and bar, quickly becoming the epicentre of London’s fashionable set and gaining a reputation for having one of the best wine cellars in the world. By the end of the 19th Century, Café Royal had established a reputation for excellent hospitality, dining and entertainment. After the Café Royal’s acquisition by The Set, it was closed in 2008 and for over three years it was carefully cocooned while a thoughtful and considered restoration and redevelopment took place. Today, located in the heart of London, with elegant Mayfair to the west and creative Soho to the East, the hotel is perfectly positioned within walking distance of London’s finest shopping streets, tourist attractions and theatreland.
The third addition was Hotel Lutetia in 2018, an iconic landmark situated in the vibrant Saint-Germain-des-Prés area of Paris and the only luxury Palace hotel on the city's Left Bank. Originally opened in 1910, the building's design was a daring move from Art Nouveau to the emerging style of Art Deco. The Lutetia quickly became a place where the anonymous could be found alongside the famous, where art, philosophy, science and politics were continually created, discreetly and without ostentation. The Lutetia delivers an authentic Parisian experience and has been at the heart of the local community for more than 100 years. The hotel now features an eclectic mix of restaurants, bars and lounges throughout the historical ground floor including the return of the iconic Brasserie Lutetia.