The Set Collection is a carefully curated luxury hotel group, comprising of some of the world’s best, likeminded, independent hotels.
OUR FIVE CORE PRINCIPLES
The Set Collection is a value-led business, with five core principles that guide us. We value the details and focus on the pursuit of knowledge and expertise. Taking that extra moment with our guests that makes the difference. We believe in preserving and celebrating the soul and individuality of each member property – after all, it is our hotels that remain attuned to our guests’ personal rhythms, needs and peace of mind. We follow a team approach with joint ownership of the guests’ experience.
It is the artistry, the harmony and balance in what we do and how we do it. We have a desire to evolve and innovate, and always stay attuned to our guests and their needs. We are also in the business of joie de vivre – that feeling of great happiness, enjoyment of life and the thrill you feel when life rises above the expected.
The Set Collection originated with our three founding members, the first of which opened in Amsterdam in 2011. Located in the heart of Amsterdam’s famous museum district, opposite the Rijksmuseum, Van Gogh Museum and Stedelijk Museum, and adjacent to the luxury shopping district of P.C. Hooftstraat, the Conservatorium was quickly heralded as Amsterdam’s leading luxury lifestyle palace.
The Conservatorium is an architectural masterpiece that combines a landmark heritage building with a graceful, contemporary design, offering guests a selection of restaurants, a bar, lounge and the 1,000 square metre Akasha Holistic Wellbeing space. A destination hotel with a real sense of place, the Conservatorium is known at home and abroad as ‘the living room of Amsterdam’.
Hotel Café Royal
The second founding member, joining in 2012, was Hotel Cafe Royal on London’s iconic Regent Street. A local legend originally established in 1865, the Café Royal was London’s finest dining room and bar, quickly becoming the epicentre of London’s fashionable set and gaining a reputation for having one of the best wine cellars in the world. By the end of the 19th Century, Café Royal had established a reputation for excellent hospitality, dining and entertainment.
After the Café Royal’s acquisition by The Set, it was closed in 2008 and carefully cocooned while a thoughtful and considered restoration and redevelopment took place, preserving the building’s Grade II listed status. Today, located in the heart of London, with elegant Mayfair to the west and creative Soho to the East, the hotel is perfectly positioned within walking distance of London’s finest shopping streets, tourist attractions and theatreland.
Taiko Contemporary Asian Cuisine and Bar
Taiko Contemporary Asian Cuisine & Bar, by Executive Chef Schilo van Coevorden, first opened its doors at the Conservatorium hotel in September 2014. Taiko expanded internationally in 2020 by opening its second restaurant Taiko Dubai, to critical acclaim.
The third addition was Hotel Lutetia in 2018, an iconic landmark situated in the vibrant Saint-Germain-des-Prés area of Paris and the only luxury Palace hotel on the city’s Left Bank. Originally opened in 1910, the building’s design was a daring move from Art Nouveau to the emerging style of Art Deco. The Lutetia quickly became a place where the anonymous could be found alongside the famous, where art, philosophy, science and politics were continually created, discreetly and without ostentation.
The Lutetia delivers an authentic Parisian experience and has been at the heart of the local community for more than 100 years. The hotel now features an eclectic mix of restaurants, bars and lounges throughout the historical ground floor including the return of the iconic Brasserie Lutetia.
The Set Collection
In February 2021, The Set Hotels transformed into The Set Collection to provide distribution and revenue services, along with sales & marketing services, to hotels that share our sensibilities and vision for hospitality. The Set Collection continues to add like-minded independent hotels to join its founding members.
One such addition in 2021 was the Mamilla Hotel. Situated just outside of Jerusalem’s Old City, the Mamilla brings together the ancient history of the city and the splendor of the modern age. A masterclass in collaborative design, the hotel was the subject of immense creative willpower courtesy of leading architects and designers Moshe Safdie and Piero Lissoni, the latter of whom also collaborated on the Conservatorium. The Mamilla marked the first property in the Middle East to join the collection.
The House Collective
In early 2022, The Set Collection announced that The House Collective would join the founding members, officially adding Asia Pacific to the roster of hotels and destinations.
The House Collective comprises of four destinations – The Opposite House in Beijing, The Upper House in Hong Kong, The Temple House in Chengdu and The Middle House in Shanghai. Each house is truly sophisticated, a singular centre of design that reflects their respective cities, balancing art and hospitality in one as a location for seasoned travellers across China and Hong Kong.