The Set is a carefully curated luxury hotel group, comprising of some of the world’s best, likeminded, independent hotels.
Our ‘Set’ Values
Independently Spirited.
Each property in The Set is hand-selected for its unique character, refined design, and elevated experience – brought together by an uncompromising commitment to excellence.
Sense of Place
From grand icons to intimate escapes, every hotel in The Set reflects the spirit of its surroundings—rich in culture, artistry, and local relevance.
Individuals. Not systems
At every hotel in The Set, it’s the people who make the difference. Unscripted and sincere, they bring a spirit of care, personality, and cultural pride that goes beyond service – and makes every stay truly personal.
Quiet Luxury
The Set represents a different kind of luxury: one that is understated, considered, and deeply rooted in quality. We let our hotels speak for themselves.
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In 2021, The Set boldly reimagined the hospitality affiliation landscape.
Inspired by the belief that exceptional independent hotels – each with its own story and soul – could thrive through collaboration, we hand-picked non-competing partners who share our commitment to authenticity and conscious luxury.
Led by CEO Robin Stangroom, this vision drew distinctive properties into our collection, from modern grand city hotels to barefoot luxury island retreats, connecting sophisticated travellers with extraordinary stays in the most sought-after global destinations.
Now, in 2025, we celebrate our continued growth and the breadth of hotels, resorts and private residences that now find their home within The Set. As we expand our portfolio, we uphold our original purpose: to empower independent luxury for a new era.
The exceptional, without exception.
